Haier Bloggers Meetup 2015
“Either you run the day, or the day runs you.”
As Haier says itself “Inspired Living”, with its encouraging and motivational vision towards increasing and improving standards of the society the agency organized and managed a bloggers meeting for Haier Pakistan – the first time such an event has been held. This was done at the behest of Haier Pakistan’s marketing department.
With this, a team of 27 Bloggers was invited over to explore the new horizons on which Haier been working on to improve the living standards, to spread happiness and to empower people of Pakistan.
On arrival at the Industrial Park the bloggers were accorded a warm welcome by Shah Faisal Afridi President of Haier Pakistan, Mr. Waheeb Ismail Country Manager and Mr. Hamayoun Bashir of Marketing Department.
The bloggers were conducted round the product display area and given a first-hand briefing about Haier Pakistan’s product line up which included Air Conditioners, Refrigerators, and Washing Machines, particularly Pakistan’s first locally produced, fully automatic, affordably priced washing machine. Shah Faisal in his remarks talked stressed that Haier Pakistan and its success is a prime example of what can be achieved through active and sincere cooperation with China.
He said China is willing to go the extra mile to help Pakistan’s economic and industrial growth and added, it is absolutely essential to have in place the right policies in place and for Pakistani businessmen to take initiative to attract major Chinese investment in to the country”.
Mr. Waheeb Ismail in his remarks welcomed the bloggers and spoke of their role as influencers and opinion makers, and added that Haier Pakistan looks forward to building an ongoing relationship with them not only to help Haier reach their market but also to take first hand feedback and information onboard to enable the company to better to improve their products and services.
Haier is the fastest growing brand in Pakistan with a whopping 31% market share across all categories of home appliances
In his presentation Mr. Hamayoun Bashir took the bloggers through the 14 year history of Haier Pakistan, from its inception in 2001 by virtue of an agreement between Haier Group of China and Ruba Trading to the present day, and Haier Pakistan’s steady rise to become the leading manufacturer and marketer of a comprehensive line of quality home appliances.
Haier Pakistan is also engaged in offering sharia-compliant easy payment plans to people particularly at the lower rung of the socio economic ladder, thus making it possible for salaried people to improve their living standard.
1000 Sales Outlets
40 Experience Shops
305 Exclusive Shops
17 Service Centers
120 Service Outlets
RUBA SEZ, has step in the online sales world by introducing a one stop shop named “JoChaho.Pk” for all customers where they can easily buy any product ranging from consumer electronics, home appliances to fashion apparel.
YES! WE BLOGGERS MADE IT TO THE TOP!
The Bloggers also visited the factory area to see at first hand the manufacture of refrigerators.
On the whole the meet was successful and will go a long way in helping Haier develop an effective channel to interact with their desired audiences.